Midgets & Mugs

Ok, so what could Midgets & Mugs possibly be about? Well - I used "midgets", because midgets are great attention getters. Everyone loves midgets. Can you think of a nasty midget? Neither can I. Midgets are so cute and cuddly, who wouldn't want one to play with? My grandmother missed the midget cut off by being an inch too tall. She's not as cute and cuddly as she used to be. But I think it might have something to do with her being Scicilian, or 91...I can't be sure which. But in any event - you read this far - which proves my point. Midgets are great attention getters. And getting someone's attention is the whole point of advertising. Now I'm not saying everyone should use midgets in their advertising - but EVERYONE should use something as attention getting as midgets in their advertising. Midgets are different. When a midget walks into a room - people can't help but notice him/her. Some people even make those clever comments like "Wow! You ARE so SHORT!" Unlike coffee mugs. (You were wondering how I was going to tie this in, weren't you?) When a white coffee mug walks into a room, people have no idea how it got there. Because no one noticed it. It doesn't stand out from the rest of the other coffee mugs. But people continue to buy them because they are, sigh, CHEAPER. But cheaper is not good if no one notices it! Ok - here's some fun. I've been in this business 11+ years, and here are some things I've never heard a customer say:

1. Boy, did you see the white mug my ____ got me?

2. Wow, thanks for the white mug!

3. For a white mug, you sure don't sweat much.

Ok - maybe I'm a little foggy on the last one - but the point is this...no one appreciates a white mug. They are boring. A white mug is like the necktie on Father's Day, the socks you got on Christmas. They are useful - but you can't help but wonder if something else was out there.

There are more interesting mugs out there...so take the time to see what is available. Because a lot of times the difference between having a mug used or not used, costs as as little as $.50 more per mug! Add a color, do a different style mug, go two-tone...get funky with your mug monkey! The whole point of doing is advertising is to GET NOTICED, so don't let $36 on an order of 72 pieces get between you and the kitchen cabinet. One last story...

I had a customer who wanted white mugs. I asked her what she wanted them for, and found out she wanted the mugs so she could submit it for a "mug shot" on a local morning TV show. But she didn't want to spend a lot of money, which is why she wanted the white mugs. I suggested she choose a classy green bistro mug with cream imprint, which better represented her classy assisted living facility, instead of the boring white 11 oz. C Handle. She took my advice. When she got her mugs, she mailed one Friday to the local morning TV show. It appeared on TV the following Monday morning...ahead of all the other white 11 oz. C Handle coffee mugs. Someone at the TV show noticed, and in return, so did thousands of other viewers. Why not do the same for your company? Call me today at 941-729-9492 and ask about our mug specials.

If you can prove you're a cute cuddly midget...I might even do the artwork for free! And never, ever, ever - give someone an empty coffee mug. Fill it with something! Tea, candy, pens, pencils, jelly bellies, good and plentys...anything! Check out our website for good deals on coffee mug fillers. www.tracikeychain.com

It's all about presentation, presentation, presentation!

Get Know-Ticed!